The American organization Cancer Culture is the promoter of the I/Deal charity fashion show doing the next Milan Fashion Week Women's Collection, supported by Camera Nazionale della Moda Italiana. The fashion show involves women who had breast cancer or who are still fighting against the disease, dressed by the best designers.

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This event will be an occasion to celebrate life and to remind you that cancer doesn't define the patient.

The event's goal is to fund the wonderful works of two main Italian research institutes:

Fondazione IEO Monzino & Fondazione Piemontese per la Ricerca Sul Camera Onlus.